When it comes to using visual content for business development and marketing purposes, animation is one of the best tools out there. However, its important to manage your expectations before investing in an animated video campaign. Here are a few pros and cons of using animation for business:


  1. Animation can convey complex ideas: As mentioned above, animation is a great tool for visualizing abstract concepts or demonstrating processes. This makes it particularly useful for businesses looking to communicate complex ideas or products to their customers.
  2. Animation is highly engaging: Because it is a dynamic and visually interesting medium, animation is often more engaging than static visual content. This can be especially useful for businesses trying to hold the attention of their audience.
  3. Animation can be customized: With animation, you have a lot of control over the final product. You can tailor the visuals, the voiceover, and the pacing to suit your needs and your brand.


  1. Animation can be time-consuming: Creating animation takes time, especially if you want to create high-quality content. This may not be practical for businesses that need to produce visual content on a tight deadline.
  2. Animation can be expensive: Creating animation requires specialized skills and software, which can make it more expensive than other types of visual content. This may not be practical for businesses with limited budgets.
  3. Animation may not be suitable for all businesses: Depending on your industry and your target audience, animation may not be the most effective type of visual content for your business. It’s important to consider whether animation is the right fit for your needs before committing to it.

Overall, animation is a powerful and engaging medium that can be very effective for businesses looking to communicate complex ideas or products to their customers. However, it is not always the most practical or cost-effective option, and it may not be suitable for all businesses. At Fog Coast, we do our best to point our clients in the right direction. That means coming up with creative ways to use animation for their product or service, or steering them in another direction like a live action video approach. We hope this is helpful in deciding whether to go with animation for your next marketing campaign. We’re always open to sharing our knowledge on the subject, so feel free to reach out to us with questions or inquiries regarding animation!