For obvious reasons we have a bias towards promoting the value of video content within your business and marketing strategies. However, we’d be remiss to avoid discussing some key statistics regarding the future projections surrounding video consumption online. Video content is becoming more and more relevant in the world of digital marketing and businesses can’t ignore the overwhelming benefits that accompany engaging visual imagery about their products and services. 2019 is almost here and the predictions surrounding video production have never been more encouraging. Here are some facts about using video content in marketing that demonstrate the potential for improved engagement online, boosts in ROI and how it’ll give your business the competitive edge needed to stay relevant in the digital age:

  1. One minute of video is worth 1.8 million words, which is 3,600 typical web pages (Dr. James McQuivey, Forrester Research)
  2. Video constitutes 50% of all mobile online traffic and over 90% of internet traffic (Diode Digital)
  3. 60% of users watch video content before reading text on the same page (Diode Digital)
  4. 72% of people watch YouTube or Vimeo Videos (Pew Center)
  5. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (3M Corporation)
  6. Visitors continue navigating your website for an average extra 2 minutes after viewing a video (Diode Digital)
  7. Dollar Shave Club’s viral video inspired 12,000 new sign-ups within 48 hours after the company’s launch (WSJ)
  8. Buyers and sellers can typically visit an average of nearly 5 websites before deciding which product to purchase. When you add video to your website, this number decreases to less than 2 (AgentImage)
  9. Including video in email marketing campaigns increased revenue by 40% (The Relevancy Group)
  10. 85% of marketers in 2017 believe that their work succeeded because of good content
  11. By the year 2019, Tubular Insights predicts 80% of the online content will take up the form of visual representation.
  12. 81% of businesses use video as a marketing tool (63% increase from 2017)Wyzowl ‘The State of Video Marketing 2018 Report’
  13. 85% of businesses regard video as an important part of their marketing strategy (82% increase from 2017) Wyzowl ‘The State of Video Marketing 2018 Report’
  14. 81% of people have been convinced to buy a product or service by watching a brand’s video Wyzowl ‘The State of Video Marketing 2018 Report’
  15. 95% of people have watched a video to learn more about a product or service Wyzowl ‘The State of Video Marketing 2018 Report’

It’s important to realize that creating quality visual content, whether it’s an animated explainer video, a customer testimonial interview or a full-blown commercial, that you have to fully invest in the process. Devoting time, money and resources to turn your vision into a reality is extremely important for engaging your target audience and increasing conversion rates. We hope that the latest findings related to video content for marketing will encourage you as a marketer or business owner to embrace these trends in order to remain competitive in times of uncertain volatility, as well as during moments of promise and opportunity.

Written By: Steve Cook, Creative Director, Fog Coast Productions